Highland Coffee Service Joint Stock Company

• Company

  Highland Coffee Service Joint Stock Company

• Nation

  Vietnam

• Booth Position

  D02

• Product Introduction

  FLEXIBLE BUSINESS MODELS

  Kiosk Model (under 70m²): An optimized format designed for efficient use of space and operations, suitable for high-traffic locations and areas with strong takeaway demand.

  Standard Model (100–200m²): A more complete Highlands Coffee experience, suitable for busy residential areas, office buildings, shopping malls, and locations with high demand for dine-in service.

  WHY PARTNER WITH HIGHLANDS COFFEE?

  A brand built over more than 27 years: From its establishment in 1999 to a network of more than 1,000 stores across Vietnam, Highlands Coffee has become a familiar brand to generations of customers.

  A standardized system built for large-scale operations: From products, ingredients, and quality control to in-store processes, our system is designed to maintain a consistent Highlands Coffee experience across the network.

  Flexible models for diverse business opportunities: Kiosk and Standard Store formats allow partners to choose the model that best fits the characteristics of their location, market, and consumer demand.

  End-to-end support from preparation to operations: Partners receive operational support and guidance on Highlands Coffee’s operating standards, together with ongoing support throughout the store preparation, opening, and operation stages.

  WHAT WE LOOK FOR IN A HIGHLANDS COFFEE PARTNER

  Commitment to long-term investment and development: A suitable financial foundation and a shared commitment to building a sustainable business in the local market.

  Understanding of the local market: Knowledge of local consumers, real estate, and the business environment in the target market.

  Management and operational capabilities: The ability to build a team and operate effectively in accordance with Highlands Coffee’s standards. Experience in the F&B industry is an advantage.