EXHIBITOR
Benefits for Exhibitors
-
HIGH-VALUE NETWORKING & STRATEGIC PARTNERSHIP
Meet qualified investors, master franchisees and retail partners actively seeking expansion opportunities in Vietnam.
-
ENHANCED BRAND VISIBILITY & CREDIBILITY
Strengthen brand presence through on-site exposure, media coverage, and official communication channels of the exhibition, enhancing brand trust and credibility among investors and partners.
-
OPTIMIZED MARKET EXPANSION COSTS
Enter or expand in the Vietnam market efficiently by meeting potential franchisees, distributors, and partners in one place—reducing time, travel, and market entry costs.
-
MARKET RESEARCH & BUSINESS MODEL VALIDATION
Collect direct feedback from investors and visitors, assess market demand, test pricing strategies, and validate your franchising or retail business model before large-scale expansion.
Why Vietnam? 
-
2nd
COFFEE EXPORTER COFFEE EXPORTER
Vietnam continues to be the second-largest coffee exporter globally, supplying more than 70 international markets with strong production capacity and a diverse range of coffee varieties.
-
6.6%
ANNUAL GROWTH IN COFFEE CONSUMPTION
Domestic coffee consumption is projected to continue growing at an average rate of 6.6% per year until 2030 (Vietnam Coffee Cocoa Association)
-
35%
OF CONSUMER SPENDING ON F&B
Food and beverages account for the largest share of monthly consumer spending in Vietnam — 35%, according to VNDirect.
