Highland Coffee Service Joint Stock Company
Highland Coffee Service Joint Stock Company
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Booth : D02
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Company Information
ABOUT HIGHLANDS COFFEE®
Founded in 1999, Highlands Coffee was born from a love for Vietnamese coffee, culture, and people. Over more than 27 years of development, we have remained committed to preserving familiar Vietnamese values while continuously evolving the experience to keep pace with modern lifestyles.
Today, with more than 1,000 stores across Vietnam and 37 stores in the Philippines, Highlands Coffee has built a large-scale operating system that can adapt to diverse locations and consumer needs. -
Website
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Address
Tầng 72, Tòa nhà Landmark 81, Số 720A Điện Biên Phủ, P. Thạnh Mỹ Tây, TP.HCM, Việt Nam -
Product Information
FLEXIBLE BUSINESS MODELS
Kiosk Model (under 70m²): An optimized format designed for efficient use of space and operations, suitable for high-traffic locations and areas with strong takeaway demand.
Standard Model (100–200m²): A more complete Highlands Coffee experience, suitable for busy residential areas, office buildings, shopping malls, and locations with high demand for dine-in service.
WHY PARTNER WITH HIGHLANDS COFFEE?
A brand built over more than 27 years: From its establishment in 1999 to a network of more than 1,000 stores across Vietnam, Highlands Coffee has become a familiar brand to generations of customers.
A standardized system built for large-scale operations: From products, ingredients, and quality control to in-store processes, our system is designed to maintain a consistent Highlands Coffee experience across the network.
Flexible models for diverse business opportunities: Kiosk and Standard Store formats allow partners to choose the model that best fits the characteristics of their location, market, and consumer demand.
End-to-end support from preparation to operations: Partners receive operational support and guidance on Highlands Coffee’s operating standards, together with ongoing support throughout the store preparation, opening, and operation stages.
WHAT WE LOOK FOR IN A HIGHLANDS COFFEE PARTNER
Commitment to long-term investment and development: A suitable financial foundation and a shared commitment to building a sustainable business in the local market.
Understanding of the local market: Knowledge of local consumers, real estate, and the business environment in the target market.
Management and operational capabilities: The ability to build a team and operate effectively in accordance with Highlands Coffee’s standards. Experience in the F&B industry is an advantage.
